When it comes to Australian identity and when you ask people outside Australia about it, they pretty sure end up with Fosters, the Boxing Kangaroo and Crocodile Dundee. Oh, and maybe the odd cute koala, UGG boots and Steve Irwin.
Most Australians probably haven't spent many thoughts on it. She'll be right mate. We love our beaches, our country and our beer and bbq.
Really? That's it?
Three creatives from Adelaide wanted more. 22 million people - that must mean a lot of ideas about what makes an Australian an Australian.
They have set up 'The Australia Project', asking Australian creatives and the general public for their opinion. Hand-selected designers, painters, photographers, musicians, filmmakers and authors have been asked to provide their artwork, workshops are run throughout each state and the public is invited to send in their visions.
The results can be seen online and in traveling exhibitions.
The Australia Project
It is much easier to have a look at your competition today, thanks to the internet. It's also much easier now than 10 years ago to get something designed for a really cheap price. Which seems to be a good thing for many small businesses as a way to get their logo, a website, a flyer ...
If there is anything in abundance on the net, it is graphic designers and web designers. They fill websites, blogs and tweets with the latest trends, the 'must have' website looks, with cool fonts and all the logos that are so funky (but for the trained eye look so 'cookie-cut').
A lot of designers compete against each other today in creating what they call 'unique designs', while in reality they very often just replicate the current trends.
There is a lot of creative talent out there, no doubt about that. But how many designers are qualified enough and able to put their 'business hat' on at the same time as designing?
Clients looking for designers, but not really knowing what to ask for, can easily become stressed from browsing through portfolio after portfolio. Bright colours, a glossy shadow here, a lens flare there, flash and impressive looking websites do their job – they impress the viewers. '
But do they 'really' do the job? How can you tell a good design from a bad one?
When the trend disappears, when the make-up rubs off, what's left is not always the one thing the client looked for (or should have looked for) in the first place: a solution to communicate a message, to bring the business forward, to increase sales.
Clients need designers who are communicators and problem solvers, no just 'makeover' artists or brilliant photoshop jockeys. To work with them might be a bit more expensive at the beginning, but will pay off big time in the long run.
Sunny morning in Sydney, the latest in fashionable fold-up footwear and a relaxed atmosphere between model, photographer and client. Perfect ingredients for a photo shooting and great start into a new season.
Fabz are Australian designed fold-up leather shoes, stylish, fun and always a step ahead. www.fabz.com.au
Today Australia celebrates itself, the people of Australia, the diversity of Australia.
I celebrate the start of my 10th year downunder. It has been an exciting decade and I learned quite a lot. I have met some good friends. I haven't seen all yet of this fantastic country, it might take me another 10 years. But I am looking forward to it. Happy Australia Day.
A friend has started a big project – he is going to raise AU$100,000 to charity before Christmas.
Visit the shop at: www.giftswithmeaning.com.au
I just got back from a trip to Europe, sorry for being so quiet over the last couple of weeks. On my way over I experienced a great service on this flying billboard:
While I settle back in here and sort through my recent and new jobs to show you, please feel free to browse through this interesting and creative magazine called dumbofeather, pass it on.
Not that it's really new, it has been around here for 5 years now, but I just came across it recently. I love the way it is designed and how these guys portrait people and their passion for what they do. Enjoy!
Cover photograph by Sabrina Ward Harrison
Image: Anita Patterson @ morguefile.com
"And? What do you do for a living?"
"I am a Graphic Designer"
"Oh, how interesting. You must be someone with a lot of ideas!"
This is a typical reply I get when I tell what I do for a living.Yes, I have to have a lot of ideas – but it's not as if I just pull them out of the hat. Or the drawer.
Sydney hosts the 12th National Ceramic Conference this weekend. The focus of this international event Facing the Future will be the relationship between contemporary ceramic practice and the emergence of diverse social, cultural and technological global forces.
This four-day conference brings together practitioners, educators, collectors and writers to discuss, debate and exchange ideas, and galleries around Sydney and NSW will showcase contemporary Australian Ceramics throughout July and well into August.
If you are interested in clay and ceramics, please feel free to visit the main website
and the blog:
One of my friends launched her first designer shoe collection this year in Australia. Last week she had her first international fashion show in Hong Kong, together with fashion designer Ika Butoni.
These are such exciting times for her (and for us, family and friends) that I like to showcase some of her shoes here. More styles can be found at www.estherperez.com.au