Some samples of marketing material used at a trade show to introduce new product categories and expanded services. Collaterals developed: 6-page product brochures, banners, flags, business cards. Not shown here: portable counters, product shelf signage, round sky banners and email promotion.
They are popular and they are everywhere – at exhibitions, points of sale, conferences and trade shows. Pull-up banners are easy to carry, to assemble and to move. And they can be really economic, depending on the size, the finishing of the base and the banner material.
Today, most signage and POS material suppliers offer their products inclusive the artwork. But I still get plenty of orders for banners as most of my clients do realise that point of sale material and trade show stands are part of their branding and that any message should be consistent across the stand and all printed material. They prefer to leave it in the hands of someone who is familiar with their brand.
Brand consistency across all client touch points is important when developing and creating successful marketing pieces, on- and offline. Having a strategy in place, flexible enough to allow for future material, no matter for which platform or media, is first priority.
Below are samples of further marketing collateral for a financial risk advisor, a follow up on my February posting.
eDM NEWSLETTER. The same concept is used for other eDM activities, e.g. invites and announcements.
Last Thursday was the first day of the Sanctuary Cove International Boat Show in Queensland, Australasia's most significant marine lifestyle event.
One of my clients, 12 Volt Outlet Pty Ltd, used that opportunity to launch it's most recent product 'Ozefridge', a smart and efficient refrigeration system for yachts, powerboats and recreational vehicles. Developed and manufactured in Australia, Ozefridge already had some great media response over the last months, but what was still missing, was a proper 'face', a brand.
While not all designers like to work on technical products, I enjoy it. Should developing brochures and catalogues for chain saws, drills and other power tools during my very first employment have started that interest in all things not really self-explanatory?
The first element I developed together with 12 Volt Outlet was the product logo. It needed to have a technical touch and feel and had to look professional and fine in colour, in black or even engraved.
Out of a selection of 3, this was the winner. The grill on top of each refrigeration unit, resembling a target, was an ideal subject for the icon within the logo.
I developed the tagline together with the client, which was actually a straightforward and easy process.
It was pretty clear from the beginning that the accompanying brochure would have to contain a lot of copy and technical information. A smart structure, bright colours and an eyecatching cover photo makes it easier for customers to read through the text and to pick up all information relevant to them. The format - A4, folded to DL size, with general information on the outside and all technical information on the inside – proved to be an ideal size to go into product boxes and especially for a mail out.
Right now I am developing additional material. Advertising campaigns in special interest magazines, POS material, packaging and digital marketing will help to grow this brand. Stay tuned.
When it comes to Australian identity and when you ask people outside Australia about it, they pretty sure end up with Fosters, the Boxing Kangaroo and Crocodile Dundee. Oh, and maybe the odd cute koala, UGG boots and Steve Irwin.
Most Australians probably haven't spent many thoughts on it. She'll be right mate. We love our beaches, our country and our beer and bbq.
Really? That's it?
Three creatives from Adelaide wanted more. 22 million people - that must mean a lot of ideas about what makes an Australian an Australian.
They have set up 'The Australia Project', asking Australian creatives and the general public for their opinion. Hand-selected designers, painters, photographers, musicians, filmmakers and authors have been asked to provide their artwork, workshops are run throughout each state and the public is invited to send in their visions.
The results can be seen online and in traveling exhibitions.