Pure Gelato is one of Australia's wellknown brands when it comes to gelato. Their multi-award winning products can be found in many places across the country. Pure Gelato also offers online shopping, various events around gelato at their HQ and catering.
In 2017 Pure Gelato decided to refresh their brand. The new logo should look more modern, but not too trendy, and should communicate the high quality of the products. The most important part of the brief was to keep the colours as they have been well established over the last 20+ years.
In cooperation with Spark Interact from Sydney I created the new logo, which will now be rolled out across all assets. I picked a timeless font, used the slight tilt from the old logo and modified the letters for a little bit of an edge. The different fruits and the chocolate, that have been part of the old logo, have been simplified to icon-style illustrations that can be used as stand-alone elements for marketing.
The new logo gets now rolled out across all assets, first responses and reactions from the public have been very positive.
(NB: images are mockups from the presentation, not actual products)
OLD LOGO
NEW LOGO
