In 2009 I designed a new visual identity for Dimos Lawyers, Melbourne. Now, after 7 years, it was time again for some changes. Although the 2009 branding was not really outdated, the firm had moved forward in the meantime and needed a refreshed visual identity to reflect it. The move into new premises this Spring was the perfect time to introduce the updated logo and collaterals.
To me it was important to make noticeable but not too drastic changes. A simple, elegant and uncluttered design, including a sans serif font and mainly black and white designs, delivers the clean and aesthetic look the client was asking for.
The distinctive single letter 'D' had always been an important part of the Dimos brand and I didn't want to give it up completely. Although it's now not as prominent as it was before, the modified letter still stands out in the logo. The 'D in a box' will be used in social media profile images, as favicon or wherever an icon can replace the full logo.