The briefing was clear and straightforward: to create a logo for a wedding and event video- and photography business.
Keywords given to me were: honest, creative, emotional, cinematic, romantic. Natural, unobstrusive, intelligent, genuine, not resorting to cliché.
Both business owners, husband and wife by the way, love the current retro designs with their soft and subdued colours and those typical badge shapes. The challenge for me was to create that look and feel, but still to come up with a logo for the long haul, that won't look dated in a couple of years.
See below the chosen design and the runners-up. The style of camera used in the design was a suggestion from the clients, which was then drawn by me. The font - Gotham Bold - is, although still very trendy at the moment, timeless and stylish. The colours elegant and festive and not too much in your face. The dots can be used later as a design element within other media as stationery or video trailers.