University Stays Pty Ltd is taking a proven European concept to Australia. The start up business provides a platform for University Colleges to advertise their free beds during holidays to tourists and the general public.
When the clients approached me for a new logo, they already had a pretty clear idea on what they wanted to see in the logo: a crest, a bed and the colours red and beige.
It was a smooth design process, that kind of productive teamwork between designer and clients I love.
First ideas, which later in the process turned out to be too detailed:
The final result: