It's not done with a logo and business card alone. Small and micro businesses have to build their brand as much as any large company. Visual consistency and keeping the same tone is an important part in any successful branding.
Following a strategic approach and ensuring that the brand is visible in all advertising material doesn't need to be expensive. After starting with a logo and a card a few months ago, this German client was then looking for a brochure, outdoor signage and gift vouchers to help promoting her business and getting new patients.
University Stays Pty Ltd is taking a proven European concept to Australia. The start up business provides a platform for University Colleges to advertise their free beds during holidays to tourists and the general public.
When the clients approached me for a new logo, they already had a pretty clear idea on what they wanted to see in the logo: a crest, a bed and the colours red and beige.
It was a smooth design process, that kind of productive teamwork between designer and clients I love.
"Lime Green", "boutique", "passionate", "memorable" and "exclusive", but "not too corporate" were some of the keywords the client sent back to me with the filled out questionnaire I usually hand out before I start working on a logo.
Hero Coaching is a young and enthusiastic coaching business, focussing on Innovation and Creativity Training, Project and Personal Coaching. Ute, who founded Hero Coaching, had some specific ideas about how she wanted to present her business to her target group: "... to have a company image that represents what I do, that is intuitively connectable with what I do, that is memorable ...".
During further brainstorming sessions and discussions we settled on more keywords: vivid, flow, development, empowering, break through barriers, a fun delivery.
In the end it took not long to find the icon that symbolises all of what Ute wanted to communicate.
Following the logo and the business cards will be a website, promotional and training material.