"Lime Green", "boutique", "passionate", "memorable" and "exclusive", but "not too corporate" were some of the keywords the client sent back to me with the filled out questionnaire I usually hand out before I start working on a logo.
Hero Coaching is a young and enthusiastic coaching business, focussing on Innovation and Creativity Training, Project and Personal Coaching. Ute, who founded Hero Coaching, had some specific ideas about how she wanted to present her business to her target group:
"... to have a company image that represents what I do, that is intuitively connectable with what I do, that is memorable ...".
During further brainstorming sessions and discussions we settled on more keywords: vivid, flow, development, empowering, break through barriers, a fun delivery.
In the end it took not long to find the icon that symbolises all of what Ute wanted to communicate.
Following the logo and the business cards will be a website, promotional and training material.