for Pakka Marketing, 2008; 12 page property sales bochure
What are multi-page documents?
Large brochures, company profiles, sales brochures, annual reports, catalogues, conference programs. I love working on them.
What do I do after I get a brief and contents from the client?
I develop a structure, organise and (if necessary) edit the copy, source stock images or direct a photoshooting. I bring everything together, polish the pages. Find the little bit that will be different to make the piece stand out from the competition, be it a different shape, fold or finish, all that while staying within the budget. I present, work with the client on their corrections, prepare the artwork and overlook the printing.
Does it have to be a printed brochure?
Brochures are still an important marketing instrument and will always be. They are much more present at the point of business than a website, customers have easy offline access to all necessary information and a well designed brochure is always good in communicating corporate values or supporting a sales pitch. But with most jobs I also supply a PDF version of the brochure for the web.
What multi-page job do I still remember?
Most of them - but I definitely won't forget a catalogue for power tools in the 90ies - lawn mowers, brushcutters, hedge trimmers, etc. 48 pages, only three months time from the first meeting to printing, photo shootings at various outdoor locations (in unpredictable German spring weather), lots and lots of tables, text and prices.
I loved it. Did I say that before?