When it comes to Australian identity and when you ask people outside Australia about it, they pretty sure end up with Fosters, the Boxing Kangaroo and Crocodile Dundee. Oh, and maybe the odd cute koala, UGG boots and Steve Irwin.
Most Australians probably haven't spent many thoughts on it. She'll be right mate. We love our beaches, our country and our beer and bbq.
Really? That's it?
Three creatives from Adelaide wanted more. 22 million people - that must mean a lot of ideas about what makes an Australian an Australian.
They have set up 'The Australia Project', asking Australian creatives and the general public for their opinion. Hand-selected designers, painters, photographers, musicians, filmmakers and authors have been asked to provide their artwork, workshops are run throughout each state and the public is invited to send in their visions.
The results can be seen online and in traveling exhibitions.
The Australia Project