Pure Gelato is one of Australia's wellknown brands when it comes to gelato. Their multi-award winning products can be found in many places across the country. Pure Gelato also offers online shopping, various events around gelato at their HQ and catering. In 2017 Pure Gelato decided to refresh their brand. The new logo should look more modern, but not too trendy, and should communicate the high quality of the products. The most important part of the brief was to keep the colours as they have been well established over the last 20+ years. In cooperation with Spark Interact from Sydney I created the new logo, which will now be rolled out across all assets. I picked a timeless font, used the slight tilt from the old logo and modified the letters for a little bit of an edge. The different fruits and the chocolate, that have been part of the old logo, have been simplified to icon-style illustrations that can be used as stand-alone elements for marketing. The new logo gets now rolled out across all assets, first responses and reactions from the public have been very positive. (NB: images are mockups from the presentation, not actual products)
2017 was a very busy year, which saw many great and interesting projects with new and with established clients. It was a good and balanced mix across industries as tourism, health, construction, arts, retail, IT and charity
I thank everyone for their continuing support - let's make 2018 even better!
Below is a small snapshot of some of the projects we finalised this year.
This winter, and in cooperation with digital agency Spark Interact from Sydney, I developed a visual identity for a new Australian shoe retail business. Natural Fit Footwear specialises in athleisure and comfort inspired footwear and opened the first store today, with more to come. The brief I received from the agency was very precise, developing the visual identity from it was straightforward. Natural Fit Footwear stands for modern and high quality shoe brands, for high expertise and innovative solutions in shoe retailing and for professional and friendly customer service. The visual identity needed to communicate this. It was also important to keep the logo clean and neat, an important aspect in my opinion, to make it stand out in a very busy environment. The logo is handdrawn, based on an existing, but modified font.
(NB: Poster and display images are mockups from the presentation, not the actual products)
Recently a friend from Dresden, Germany, contacted me for a logo for her brand new cheesecake catering start-up. She has a bit of a thing for everything British (think: Downton Abbey, Jane Austen) and wanted the logo to reflect this.
Of course I said yes, as I admire her dedication, love and passion she puts into making her dream come true. For the time being she sells her cakes at markets, streetfoodfestivals and also takes orders for bespoke cakes, but I'm sure her cakes (which are not just cheesecakes and far too many to show here) will become famous very soon. @thegoldencheesecake.dresden; product photos: The Golden Cheesecake.
The April issue of the Journal of Australian Ceramics has just come back from the printers and is now available through https://www.australianceramics.com/shop/. With a refreshed look, lots of amazing photos and 128 pages of interesting stories it's a great start into 2017.
It's again been a 'yuuuge' pleasure to work with Vicki, Claire and Montessa from The Australian Ceramics Association.
It's been a long summer with incredible hot days, a bit of time out and quite a lot of work. I will publish some of it over the next days.
End of 2016 we finalised the third survey for Gratex International.
Continuing in the same design style from previous years, the visual theme in 2016 was 'golf' (after sailing and motorsport in '14 and '15) , to lighten up the text and graph heavy pages. As in previous years the survey was very well received by the industry.
Greenpeace Worksheets. A nice little project, designing worksheets utilised by GP to talk with those interested about their bequest program.
START-UP: A logo for a small beekeeping business in Germany
In 2009 I designed a new visual identity for Dimos Lawyers, Melbourne. Now, after 7 years, it was time again for some changes. Although the 2009 branding was not really outdated, the firm had moved forward in the meantime and needed a refreshed visual identity to reflect it. The move into new premises this Spring was the perfect time to introduce the updated logo and collaterals.
To me it was important to make noticeable but not too drastic changes. A simple, elegant and uncluttered design, including a sans serif font and mainly black and white designs, delivers the clean and aesthetic look the client was asking for.
The distinctive single letter 'D' had always been an important part of the Dimos brand and I didn't want to give it up completely. Although it's now not as prominent as it was before, the modified letter still stands out in the logo. The 'D in a box' will be used in social media profile images, as favicon or wherever an icon can replace the full logo.
Business Cards Letterhead Notepad Signage (suggestion)